Grow your B2B events by shrinking them! A proven formula to attract high-level delegates to online events. Jam55 was created by a London-based team that has been running B2B conferences since 2015. The platform was built around the needs of B2B, with extensive iterations and tests on real, and very demanding audiences. Despite great advances and innovations in virtual events, networking remains a huge challenge. It’s such a vital component of events, yet, in many cases, organizations are eliminating it altogether, or moving to asynchronous communications. We believe that the goal of an event is to deliver meaningful, real-time conversations. We combined our events experience with technology to create a set of conditions by which this goal could be achieved. Jam55 enables a unique format that intersperses content and networking, enticing the most important members of a B2B audience, the movers & shakers, to participate in 1:1 video conversations, without the need to pre-schedule appointments.