Chou Sing Chu Foundation (CSCF) is a non-profit organisation founded in 2004 by Mr Chou Cheng Ngok, Popular Holdings Limited’s Group CEO, in honour of his late father, Mr Chou Sing Chu (1905-1986), founder of Cheng Hing Company, World Book Company and Popular Book Company. Upholding Mr Chou Sing Chu’s unyielding spirit in promoting Chinese culture and language, CSCF has donated books to National Library and school libraries, organised literature lectures, curated exhibitions on culture and history, and conducted storytelling sessions in public libraries, schools and shopping malls. Since 2014, CSCF has published several books, and strives to produce quality Chinese publications for Singaporean children, Chinese literature and documenting the development of the local Chinese publishing industry.