NuPrimary is a NYC based design studio providing possibilities and solutions in print, pattern, color and embellishment for today’s design leaders within the Fashion, Accessories, and Interior design worlds. We are the intersection of new and fundamental ideas combined with creative concepts and innovative solutions. We offer a fresh way of working with classic ideas to create new and contemporary ways of looking at the world around us. Our ever-evolving collection is comprised of one of a kind print design and embroidery concepts and reflects trending themes in global consciousness. In addition to our collection we collaborate with some of the industries forefront brands on creating their custom print collections each season. As inquisitive thinkers, we have a passion for discovering and promoting a variety of new and old techniques. We have an affinity for work that is done by hand. We believe in the art and the artist, the process and the product. With this in mind we are ever exploring the spectrum of possibilities available in today’s digital age, creating a union between technology and creativity. What if, in color theory, there was a new primary color? Seeing possibilities in a new light, with new eyes. What possibilities could we see? What possibilities could we explore? What could we create together?