BK Beauty is a digitally-native cosmetics brand founded in 2019 by former MAC Cosmetics trainer and YouTube creator Lisa J (@lisajmakeup), whose content teaches women how to use makeup in an easy and attainable way. Since starting her channel, Lisa has created hundreds of videos that have been viewed by millions of people around the world. While educating consumers and launching products to significant fanfare, BK Beauty is actively expanding its line of 100% cruelty-free, vegan beauty tools and makeup products. BK Beauty is also known for celebrating beauty, both inside and out. With every purchase a donation is made to support the The Kindness Campaign (TKC), a nonprofit that helps children build social emotional health at home and in the classroom — Being Kind is Beautiful.™