Born in 2012 in the forgotten ends of Melbourne’s outer north, R.E.A.L began as a vision; the coming together of diverse young creatives to combine their talents, contribute their stories, and share in a common legacy. Following years of late-night studio hustle, sold out underground parties and national press coverage, R.E.A.L has evolved beyond a creative collective into an esteemed independent record label, events company and talent management group. With a reputation for high-quality production and innovative art, R.E.A.L pride ourselves on values of sacrifice, authenticity and inspiration. More than a label. Greater than a company. Not just a group. R.E.A.L is family. We are RMF.