We Hate Pink Ltd. is a company founded to improve the access of women to leadership positions and in doing so, to help businesses generate stronger market results. There is a significant research base demonstrating that companies with more diverse workforces perform better financially. Founded by Rossella Forle’ and Valentina Cianci, we incubate, develop and produce stories through an alternative female lens (including female-identifying and trans). Each story becomes an opportunity to engage our community through the zine and the events to create a change that lives offline as well as on. We want to improve gender diversity in the workplace and in the real world. We share what inspires and motivates us. We voice the questions we have and the tensions we see. We Hate Pink is fuelled by the passion for powerful stories about the complexity of the human condition; passion for the creative force that runs through our lives; passion for media with purpose, intention and humour; and a passion to create a future in which we’d like to live.