Simply put, the Invert Sales Consulting Group helps salespeople achieve their potential. When salespeople achieve their potential, the companies for whom they work benefit, and their customers are delighted. There are two primary services Invert Sales offers: First, CRM Optimization. Customer Relationship Management tools like Salesforce will make any company more effective when the tool is used with consistency across the organization.  Good information leads to better and faster executive decision making giving the company a competitive advantage.   At Invert Sales, we begin with the optimization of sales forecast data and tracking the progress of opportunities. When sales forecast data is consistent and trustworthy, reporting, analysis, automation, and even Artificial Intelligence applications will transform the company. Beyond the CRM optimization, good communications with sales teams ensure usage. People will embrace using the tool when they understand why the data is needed, how it will be used, and how they benefit from its use by executives. Like so many things, open communications is a key to motivation and action.   Second, Sales Optimization. Improved sales results are achieved when the sales process starts by communicating business value. Many sales people have either forgotten or have never learned why their customers buy. It has never been about the product being represented, having the best features, or even the lowest price-point. Sales success is about what the product or services will do for the customer, this is value. Leading the sales process with business value communicated in the customer’s terms will result is shorter sales cycles, larger and more profitable sales, and increased customer satisfaction. At Invert Sales, we work with companies to quantify the value of their offerings, help build the tools needed to represent that value, and teach sales and marketing people how to lead with value.