The old adage, ‘people buy from people’ is as true today as it was way back when. (Even before the internet!) Individuals are,... well… individual. A Managing Director or Acme Ltd, that helps clients do x, y and z? That isn’t unique. Line up! There are loads of MDs and loads of companies like Acme. When you work in a competitive market, you need to stand out from the crowd. An individual who believes in this... ...loves that.... ...is passionate about the other.... .......thinks 'this' about this topic.... .. and has had interesting experiences THEY are memorable. Now, let’s take a look at social media and who you follow. People follow people, much more than brands. People are looking for people they can learn from. People they like and enjoy being around. People who market what they do without boasting. Share their expertise without expecting anything in return. Update you on changes in the industry. Introduce you to people that can help you. These people are doing ‘profile based marketing’. Our show is for profiles (humans!) to share what they know without expecting anything from you in return. I hope you’ll join us.