We made the award-winning, Apple-featured game Golf Club: Wasteland, along with the original soundtrack Radio Nostalgia from Mars and three animated videos. The Wasteland IP is growing with new games and an animated series in development. Our transmedia approach for an original IP entails: A. a sharp idea that cuts through bullshit; B. storytelling with emotionally engaging characters; C. robust and relevant world-building; D. stories told through nonlinear media with focus on gaming and animation.