Iris Interactive is an Independent Software Vendor and a leading provider of proven software which can enable companies to better commercialise new products and specifically achieve: - Faster launch and market penetration - Higher sales - Stronger brands This sophisticated, yet easy to use product commercialisation software has been rolled out to over 1000 staff internationally in 25 countries in pharmaceutical/healthcare companies. Iris has been in operation for over 12 years and the product is mature and in its fifth generation incorporating feedback from thousands of users based on real situations. It is proven to help multi-disciplinary teams including marketing, clinical, R&D and sales professionals, get products to market faster, with higher sales and build stronger brands. The software provides companies with unparalleled competitive advantage by giving them the ability to achieve speed to market and a greater success rate with both New Product Development and New Product Launches. Iris has proven track record in providing companies with a complete solution that has resulted in over 50% increase in New Product Portfolio value as well as enabling New Products to be launched with speed, efficiency and quality. The Iris solution helps companies achieve success with New Product Launches by covering all commercialisation including consumer insights, communication development and Go-to-market.