SomProduct is an online furniture and mattresses retailer based in Baia Mare, Romania that sells high-quality products at best prices. The SomProduct website has over 40.000 products, welcome discount’s and periodical sales. History With an experience of 18 years in the mattresses area, in 2008, the co-founders decided to extend their business on the Internet and this is how SomProduct appeared in media space. Operations The company's head office is based in Baia Mare, Romania. SomProduct has an online store and showrooms in Bucharest, Brasov, Cluj-Napoca and Baia Mare where the customers can see their favourite products and test them. Internal strategy An important customer service attitude in the SomProduct vision is to “listen to the client”. The focus on the client and the product requires that the group is constantly re-inventing itself to avoid falling into obsolescence. For this purpose, the CEO has facilitate communication as much as possible, maintaining a direct line of communication between the showroom managers and other points of contact such as the manufacturing team, sales person responsible and product developers. The company relies on a small, young and tied team, that are passionate about furniture and home design and believed in the quality of their products. The SomProduct’s communication team tries to stay in touch with their customers through all the information channels like email newsletters, social networks and catalogs.