In 1995, Bobby Goldstein created the concept of Cheaters as a premise for a television series. His vision for the show came long before the popularity of reality programming. With no connections to the television industry, Goldstein wrote the treatment for Cheaters and forged ahead with his project. Goldstein dodged the film school route and began developing and perfecting his own television production and distribution company. After establishing his own television production company (named Bobby Goldstein Productions, Inc.), Goldstein filmed the pilot for Cheaters. Then he booked a flight to Los Angeles and pitched the concept of Cheaters to networks, from which Goldstein received less than an enthusiastic response. Not discouraged, Goldstein went forward with the syndication of Cheaters on a slow roll-out basis, believing that the program’s ratings would confirm and validate its value in the television marketplace. Cheaters‘ record now speaks for itself, and so does Goldstein’s track record as an executive producer. Cheaters is Goldstein’s first venture in the television industry, and he currently has several other projects in development, including additional television series and feature film projects.