Kalinga Digital Media (KDMPL) has a dominant position in the Indian Tech media industry. With it's flagship publication - VARINDIA, Since 1999, it has been recognised as the India’s frontline National IT Magazine. VARINDIA has been the propagator of Technological revolution by providing its readers and patrons with latest news, views and analysis and has earned its reputation as a one-stop destination for News related to ICT. VARINDIA is a powerful media vehicle for organisations in the ICT space to promote and market their products, services and solutions. It is the most credible resource on the Indian IT Channel community. It is a Monthly IT (B2B) print magazine addressing the IT VAR fraternity through its single national edition. It has a strong presence in the Metro, A, B, C and D class cities in the country, with the circulation over 30,000 copies, reaches to 300 towns & cities. The online edition varindia.com and daily Newswire VARINDIA News Services (VNS) is preferred by 90% of the partners for the latest IT channel news. It has more than 3,00,000 page views, dedicated to the IT business partners (VARs) in the country and is very popular among the channel community. The recent introduction is a Test lab and presence of News Studio at the national level. The on-line property covers various news categories including, business transformation solutions, news related to SaaS/IaaS/PaaS, connected IoT solutions over cloud etc. It also helps businesses to connect with the customers to offer them the right products at the right time and right place. It enables businesses to collect immediate customer response to improve the offerings and services. As a digital transformation enabler and aggregator it provides value to an enterprise by bringing together Technology providers and Implementation partners to deliver solutions that build an impact on an enterprise business.