Living Postcards was founded in 2012 with the aim to introduce foreign visitors to the creative activities of Greece. The daunting goal was to assimilate an all-encompassing database of fresh and unique start-ups primarily comprised of exquisite hospitality venues, emerging musicians and artists, fashion and jewelry designers, producers of organic gastronomic and cosmetic products all born from the rich bounty and nature of Greece. This compilation of young cutting-edge entrepreneurs with their unique products and services would provide the knowledgeable connoisseur with a new image. The ultimate goal would be to unravel the old stereotypical images and to bring forth a refreshing new image and dimension. These actions were followed by the professional representation and strategic placement of these products and services for easy access to the end-user consumer. A natural evolution of the Living Postcards showcasing of these products and services was the planning of interactive events, media sponsorships and global presentations.