CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness. Our name, CURA – Latin for care, concern, and attention to others – exemplifies our mission: to take exceptional care of our clients so they can transform the health care system and improve lives. Whether our client is a business, a non-profit or a government agency, we believe that taking transformative action to improve people’s lives is always the winning strategy. Diversity of experience is our greatest strength – we’ve worked with government agencies, think tanks, corporations, coalitions and consulting firms in every area of communications, including public affairs, corporate reputation, product promotion, cause marketing, and issues management. The result is an insightful team that can craft compelling audience-specific positioning, broker unique mutually beneficial partnerships and execute breakthrough communication campaigns across all available channels of paid, earned, social and owned media.