Johnny R. SAADE Holdings is a family-owned group of companies that operates in four distinct sectors of activities namely Winemaking, Real Estate development, Travel & Tourism and Financial Investments. The Saadé family traces its mercantile roots to 18th and 19th century Levantine landowning, commercial and industrial development with prominent representatives such as Gabriel Saadé (1854 – 1939) and Rodolphe Saadé (1900 – 1956). With an initial involvement in commodities’ trading and various industries (Cotton, alcohol and tobacco), the family was drawn into other activities including sea shipping and land transport that were developed by Johnny R.Saadé, Rodolphe’s son, in Syria, Lebanon, Jordan, Iraq and France. Having divested itself from those activities, other more subtle ventures have also been developed by Johnny R.Saadé Holdings.