The University of Southern California's Institute for Creative Technologies (USC ICT) develops award-winning advanced immersive experiences that leverage groundbreaking research technologies and the art of entertainment to simulate human capabilities. Influencing the trajectory of technological exploration and advancement, USC ICT’s mission is to use basic and applied research that benefits learning, education, health, human performance, and knowledge. We like virtual reality (VR), augmented reality (AR), mixed reality (MxR), computer science, drones, 3D imagery, interactivity, graphics, storytelling, artificial intelligence (AI), art and the USC Trojans. Fight On!