FleetWatch was launched in 1993 initially as a fleet risk management journal, and has since evolved into a trucking magazine covering all aspects of the trucking industry with the primary focus on the “issues” facing modern day truckers. The magazine operates under a banner of independent and objective journalism while striving to elevate the trucking industry onto a platform of high priority within the context of the South African economy. We regard ourselves as partners in the industry rather than just mere reporters on the business of trucking. In this sense, we adopt a policy of “advocacy with responsibility” in that where we see a problem, we tend to get involved in not only highlighting the issue, but also in finding solutions to these problems. An example of this is in the thrust we put behind the HIV/AIDS issue, which eventually led to the formation of the Trucking Against Aids initiative. The thrust of our magazine is toward the people and the issues, the opportunities and the dangers that affect the thousands of people who make up this dynamic industry. In going this route, we pride ourselves on our approach to fair, two-sided, unbiased and specialized reporting.