Creating new Value for Japan’s Liquor Japan produces so many world-class alcoholic beverages including not only sake and shochu but also wine and a range of fruit liqueurs and craft beer. We are a new style of liquor store teaming up with manufacturers all over Japan to challenge the norms and stereotypes and deliver completely new value-added services and products that craft a new future for these national treasures and explore their true potential. Above all, our mission is to promote the joy and happiness that they bring to as many people as possible.