Reputation encompasses all brands. The brand is connected directly to company's value. The value generates higher income. Income gives opportunity to have a shiny future. But all these elements sit on the people's shoulder. People have to see a bright vision. And who is responsible to show them? In an ideal world: the CEO, the first man of the company. I always have been follow leaders, who I can trust, who is authentic and who has charisma. Professional leaders have to develop their image constantly. ReputaCEO can be a great support in it.