The White Lion Foundation was established as a charitable entity in April 2019. It was inspired by the plight of white lion cubs who fell victim to the illegal wildlife trade and were being trafficked out of southern Asia. Their story resonated with leading conservation and welfare experts, and resulted in them establishing a new proactive voice for wildlife. Initially, TWLF is partnering projects across three continents including for snow leopards, sea turtles, and rhinoceroses, as well as the advancement of both education and artificial intelligence in conservation.