Two Yellow Feet ::: Branding from chaos to clarity. We solve core identity problems for brands, infusing them with clarity, simplicity, and focus. We work with mid-sized companies that want to reposition for real, for success, and for good. ********** At Two Yellow Feet we know for a fact that, in order to survive and succeed in the marketplace, a brand absolutely needs 3 fundamental things: #1. Deep self-awareness #2. A clear differentiation #3. A distinctive identity So, when we are set to help a brand reinvent and reposition itself, our proprietary 3D™BRAND method addresses these exact fundamental needs. And the deep internal work we do with the people of the brand, for their brand, enlightens and empowers them for many years to come. ********** Our 3D™BRAND method ::: Our bulletproof branding framework towards one strategy, one meaning, one message. 1. DISTIL the essence Deep introspection, uncovering the brand’s core identity. This leads to deep understanding of the brand, what it stands for, how it does business and, most importantly, why. # Deep self-awareness *** 2. DEVISE the strategy The brand’s strategic and meaningful positioning in the market. This leads to a clear & precise strategic plan of who the brand will be talking to, what it will be saying, and how it will sound different than the competition. # Clear differentiation *** 3. DEVELOP the identity The brand’s verbal, visual, and expressive identity. This leads to a unique look & feel of the brand on all its touchpoints, that supports and enhances the overall brand strategy. # Distinctive identity Learn more: twoyellowfeet.com/branding-expertise