The LINX Association (Linking Industry to Neutrons and X-rays) is a triple helix setup consisting of companies, regions and universities. LINX is a focal point for creating commercial value through innovative material science solutions based on advanced neutron & x-ray technology in collaboration with facilities, such as MAX IV, ESS and XFEL. LINX shall develop and mature an industry portal for companies to improve their R&D capability by exploiting the potential of advanced neutron and X-ray techniques. The ambition is by 2020 to have provided unique R&D input to more than 50 companies in terms of understanding critical material components or processes. At the same time, LINX shall ensure that Danish industry takes optimal advantage of the coming large-scale facilities ESS and MAX IV in Lund and European XFEL in Hamburg.