Guessing game: what are those things that cover just the 2% of the earth’ surface, but consume 75% of earth’ resources yearly? Our cities, and our urban habits. We want to actively contribute to change this trend. That’s where the idea of ORMA came around. Let’s empower each traveller to be a force for good for our beloved cities. By doing social activities and behaving in more local fashions, travelers can give back and be a transformative force for our cities. The path to a better future begins in our cities. Travel must truly become a two-way street: Cities offer you the time of your life. You offer a bit of your time to improve it. The solution is not to stop traveling, but to do it in a more conscious, responsible and transformative way.