SelfBack is a evidence based digital health solution that uses AI to reduce low back pain. Unlike other back pain apps, SelfBack has clinical documentation of its effectiveness (RCT). SelfBack was developed in collaboration with the Norwegian Uni. of Science and Technology (NTNU), Uni. of Southern Denmark (SDU), and the Danish National Research Center for Working Environment. SelfBack is supported by EU Horizon 2020 (EUR 4.9 mill.), and listed on EU Innovation Radar list of Europe’s most promising technologies.