At FFØR we strived to create a haircare range that would create professional, beautiful results whilst remaining ethical along the way. Fusing nature with science we have created formulas that deliver, whilst reducing our environmental footprint and banishing gender stereotypes. It’s a philosophy we hold true, and lives within our name which stands for Free From | Original | Real. We can proudly say that we are 100% vegan, cruelty-free, gluten free and formulated without the use of sulfates, mineral oil and synthetic fragrances. Our mission is clear - to champion sustainability and change behaviour within the hairdressing industry without compromising creativity, innovation and exceptional hair. All the while living by our ethos to: DO GOOD Environmentally aware in everything we do. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars and tubes, made from PCR materials. LOOK GOOD We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression. FEEL GOOD We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it’s possible to be. Great hair without disrespecting the planet.