Jesse Ehret, Ximplifi’s Founder and CXO, has always been passionate about using technology to simplify processes and advising small and medium-sized businesses. As the CFO of a small luxury real estate company, Cuvée, Jesse was determined to automate manual tasks and eliminate the wasteful piles of paper slowing down their processes. Using several solutions that Ximplifi partners with today, Jesse transformed Cuvée’s financial department and Cuvée remains a Ximplifi client today. Knowing there were many companies struggling with technology, processes, lackluster financial reporting and financial advisory services, Jesse founded Ximplifi in 2018 along with Jennifer Liddell and Adam Laney, both former colleagues from PwC. Today, Ximplifi’s team of financial professionals work together in the mission: To improve our clients lives and help them achieve better financial success by leveraging technology and providing exceptional managed accounting & finance services.