LVR is known as one of the premier rental houses providing Cine equipment. We rent -Tools For Your Creativity®. Our company provides you with the finest: Cameras, Lenses, Lighting & Grip and sound gear and anything in between to help you create your project. Located in midtown Manhattan - our facilities contain comfortable checkout bays, on-site lens and camera labs. Our knowledgeable and friendly team is dedicated to your requests. We will assist you with your requirements, whether you are in our checkout bays or calling from set: Anytime-Anywhere, 24/7. Domestically and Internationally we are the rental house of choice by you and your peers-whose experience using our gear make ideas turn into exceptional projects in television and movies –that your clients and their audiences all over the world have come to appreciate and enjoy. We have an enduring commitment to serve you as we have for 25 years and will continue to build and support you with your present and future extraordinary projects.