Effa is the first world's 100% renewable and recyclable toothbrush made of paper. Did you know that every single toothbrush you have ever used is still existing in the environment? They are non-recyclable, that is why all of these hygienical tools end up in the Global Ocean or in the landfills. Especially disposable ones. You use them for 3 minutes and then throw it away for 500 years. That is why we came up with a simple solution, Effa.