Artists have so much more opportunity to engage with their fanbase and mobilise them before, during and after shows, and create a more sustainable way to access this audience when they are not touring to drive better year round returns. Using our pioneering AAA for artists approach, we unlock the true lifetime value of fans, by creating customised experiences, whether that’s related to content, tickets, merch or memberships. Planet is integrated into the apple and google wallets to provide a two-way direct to fan platform, no app to increase fan expectations this becomes a light touch but high engagement channel, free from algorithms which makes sure fans are always reached in the biggest moments of each artist's campaign.