Since the 17th century, Cholayil, a family of illustrious Ayurvedic practitioners, has been devising contemporary methods using natral and herbal ingredients for healthy and curative purposes. Medimix, one of the world’s largest Ayurvedic brands, is one such product of this rich Cholayil legacy. The Medimix brand was established in the year 1969, primarily as a simple and effective soap that carried the goodness and effectiveness of Ayurveda in a consumer-friendly format. The effective blend of the 18-Herb formulation soon became a household name in Southern India primarily riding on strong word-of-mouth aided by pioneering marketing initiatives. Over the decades Mr.Pradeep Cholayil worked on Medimix acquiring a strong equity of being an “Effective, Ayurvedic Skin-Care Solution” across India. Currently Medimix has expanded its footprint to over 30 countries with prominent interests in Middle East, Far East, Europe and Asia Pacific among other markets. Currently available in a range of personal care products, Medimix is all set to expand its range to provide Ayurvedic skin-care solutions to address the ever-evolving consumers’ contemporary needs. In addition to Medimix, Cholayil Pvt. Ltd. is also the parent company of Cuticura, Krishna Thulasi, Dr. Sidhan’s Ayur Mix, Sadayush and Jullaaha brands. Cuticura and Krishna Thulasi were acquisitions born out of Pradeep Cholayil’s zealousness to make Cholayil Pvt. Ltd. more contemporary and increase the company’s presence across India. At the heart of the introduction of the Sadayush brand of wellness centres was the increasing need to address one of the biggest nemesis of the urban dweller – Stress! Cholayil Pvt. Ltd. is now a 700+ employee strong company with a Head Office in Chennai, India with 4 more Regional offices in India and with a family of Trade Partners spread across 30+ countries covering every continent on the globe.