Established in 1983, Alfa Lamda is a B2B company that operates in the Greek and European Market under the brand names Telco, Primo and Homesafe. The company has the exclusive distribution for General Electric Telephony and Brennenstuhl for Electrical Products. Alfa Lamda offers a complete range of Consumer Electronic and Electrical Products. Its products are characterized by high quality, appealing design and competitive prices. Its main product categories are: Telephones, Security Systems, Surveillance Systems, Door Phones, Image, Sound, Clocks-Weather Stations, Office Accessories, Lighting, Electrological Equipment, Tools, Household Appliances, Dehumidifiers, Seasonal products (Fans and Heaters), Insect Killers In the last year the company invested a lot in introducing new products and in some cases it completely refreshed some product series like Lighting, Fans and Insect Killers. It is important to point out that the company has a market share of 65% in the seasonal market. One of the keys of Alfa Lamda’s success is the high market penetration through a diversified sales network. The company has more than 2000 active customers, including large chains and hypermarkets. Furthermore, the corporation exports in Cyprus, Serbia, Bulgaria, Albania, Malta and Croatia.