Conceived in 2012 and founded in 2013, Finish Line Rowing was founded on the idea of being something more than just boat repairs. Alex Del Sordo, Finish Line’s founder, believed that rowers needed a repair shop that was run by people still actively involved in the sport, and had a deep passion for rowing. He wanted to provide the efficient, quality, and transparent services that the rowing community deserves, and create a true one-stop-shop for repairs and refurbishments. The doors at Finish Line are always open for anyone in the rowing community to come in, see repairs in action or to just ask questions about the boat and the sport.