Commercial Connect, LLC is a technology company that will offer the dotShop (.shop) top level domain (TLD) name to establish a new paradigm for global eCommerce. We want to make online shopping safer, easier, and more affordable. (www.example.shop) Safer and More Affordable: We've all heard of Internet fraud and at some point in our lives many of us have had to deal with it directly and it is becoming more and more common online. Think about how many scam or phishing emails about new or extremely cheap products you get in a week. In fact in 2008 Internet fraud increased by 33% and in 2009 there was a 50% increase between February and March alone! The registry process for a .shop domain name is designed to provide a more transparent view of who owns the website while making it comparatively financially beneficial for the online retailer and the consumer. Easier: When consumers want to buy a product from a corporate website they have to navigate the site to find the products and services. This can be confusing and will even discourage people from buying anything at all. Well, .shop is designed specifically for eCommerce, clarifying the purpose of the website; which is to buy products and services, eliminating the navigational issue.