The mission: To make Action Sports more accessible The Howling Group (THG) believes that neutral, consistent and relevant data will lead to a better shared understanding of Action Sports creating improved foundations for sustainable and professional growth and aims to become the trusted source of this information for all stakeholders. WYLDATA Ltd, a subsidiary of THG, will lay down this foundation providing a B2B service to give access to relevant and trusted information. With valuable information at hand THG focusses on continuous growth of the Action Sports space in creating new revenue streams that previously have been inaccessible.