The European Rental Association AISBL (ERA) is the representative association of the equipment rental sector in Europe. ERA represents around 5,000 rental companies in Europe, either directly or through 14 National Rental Associations and IPAF. The Association is open to all European national rental associations and to all rental companies who have at least one operating location in Europe. The Association is also open to associate members who are stakeholders in the rental industry, such as equipment manufacturers or service providers.