Building Relationships Through Handcrafted Experiences When 54 Sports first launched in 2013, we thought our business was building out experiences around the most iconic events in sports and taking those packages to market. Six years later, we have learned that bucket list sporting events do not always equate to customer engagement or retention and as a result may not align well with a company’s overall business objectives. So we started to rethink our approach. What we learned was that when we took the time to better understand who our client was, what their business goals were and who they wanted face-to-face time with, we could handcraft an event strategy that really helped them move the needle. Now our approach to customer engagement and retention is simple. We believe in building the same type of relationship with you as you want to build with your most valued customers — transparent, authentic and genuine.