Silk laundry is a luxurious, quality and socially conscious fashion brand, making silk pieces for women of all ages. The branding will be timeless and classic in order to align with the products and be brought to life through a rich colour palette of jewel tones. Silk laundry is cool and elevated, but not unattainable in price point. The brand is socially and environmentally conscious, and this should be evident through the packaging and all touch points of the brand.