MDC is a marketing research and strategy planning boutique based in Chicago. We have conducted thousands of custom research and planning projects for the nation’s leading product and service brands. For 3 decades we have not lost sight or commitment to this vision. Our passion has pushed us to evolve and innovate enhanced research techniques and pioneer groundbreaking research and planning tools. We are: Consumer Behaviorists Students of consumer behavior who understand the disciplines necessary to observe/profile behavior and diagnose underlying motivation drivers (psychology, sociology, anthropology and behavioral economics) Marketing Researchers Know the craft - how to form and analyze questions to accurately profile behavior and identify drivers and inhibitors Marketers Strong and experienced marketers and planners who know how to turn insight into strategy Our diverse skill set allows us to TRANSLATE INSIGHT INTO ACTION - leading to solutions and strategies that have impact