Our MIssion: To earn a customer for life by eliminating the friction in lending and real estate transactions. CheerLending is transforming the mortgage industry by improving the customer experience with our innovative mortgage marketplace. When customers complete one simple form, CheerLending searches through the thousands of mortgage loan options available through our extensive lender network and provides the best options for their unique situations. Our customers benefit from better rates, a streamlined mortgage process, and expert, unbiased advice from our Mortgage Specialists. NMLS # 1524325