PROBLEM: 'Out of the box' Virtual Assistant and Search implementations solve a core number of problems but limit ROI and customer satisfaction due to the absence of a number of key human conversation components. SOLUTION: "Aftermarket" Virtual Assistant & Search components that humanize existent VA experience and maximize customer success. BENEFIT: AI humanizing capabilities will boost your customer confidence in the Virtual Assistant cognitive capabilities and will increase willingness to engage and further explore digital interactions with your brand.