MAMAMA is an inventive clothing brand launched this year in Paris by three young dudes. It's inspired by their travels and by aestheticism - the pursuit of the beautiful. We see clothes as a basis to express creativity - that's why we use such a variety of different techniques and materials to design our clothes. We view a blank t-shirt as a painter would consider his blank canvas, and try to make each design a bona fide artistic work. We also encourage collaboration with each of our products, and we always seek to work with artists from different backgrounds and disciplines to produce unique clothes that benefit from several sources of inspiration.