Hospitality Rising is a collaborative movement within the hospitality industry. Established in 2021 and led by former Pret a Manger and Yo Sushi marketer Mark McCulloch, our goal is to address the chronic labour and skills shortage that has left the UK hospitality industry reeling in its worst ever crisis. THE SCALE OF THE CRISIS • Hospitality is the 3rd biggest employer in the UK • Currently > 400,000 UK hospitality vacancies • Only 1 in 5 UK adults would currently consider a job in hospitality* • Only 2 in 5 UK adults would recommend a job in hospitality to others* • 42% of current workers considering leaving the sector* *Data provided by KAM Media. A BIG PROBLEM, NEEDS A BIG SOLUTION The challenges are deep-rooted and have been growing for some time, turbocharged by the pandemic when lockdowns enforced shutdowns and people looked elsewhere for work. The current crisis has emphasised the need for a fresh approach, one that can effect lasting change. This campaign will kickstart a new era of hospitality recruitment and we need your help to make it a reality.