The internet (web1 and web2) has already changed almost every moment of our daily lives from how we communicate with each other, how we travel, how we find and buy things to how we do our work. The next generation of the internet (web3 and web4) will entirely change how we come together to create products, content and services, our economies and even governance structures. This book will help you map out what the future will bring by covering what and how the Supply-Side Revolution is going to disrupt business, media, talent, capital and operations. As a business leader this book will help you prepare for this change, ask the right questions and source the right talent. It will help you understand that no industry is immune to the impact of web3 and how to predict what’s coming with web4. If your business is to prosper in this new world it has to start working out how to work alongside web3 in an onchain/off-chain hybrid. Business-as-usual will not disappear overnight but web3 has already created a multi-billion dollar alternative economy. Business leaders can either ignore it, fight it or figure out how to integrate with it. As an individual, whether an entrepreneur, creative, product builder or operational talent this book will support you in future-proofing your career ensuring you are developing the right skills and strategy for a web3 future. For more information visit: www.web3thebook.com