Keep Nebraska Beautiful is a nonprofit dedicated to ensuring every Nebraska community is a clean, green, and beautiful place to live. KNB's programs focus on waste reduction, litter reduction, community beautification, and recycling. Since its inception in 1964, KNB has worked to educate and empower the citizens of Nebraska to improve their communities. KNB is the statewide affiliate for Keep America Beautiful and works closely with the 21 local affiliates located in the State of Nebraska.