The Ethos: noun: The characteristic spirit of a community as manifested in its beliefs & aspirations. We have a deep appreciation for the story behind people, places and things; a passion for craftsmanship and authenticity and an insatiable curiosity about the world around us. The effortless and timeless quality of something excites us. Whether it’s travel, drinks with good company, a vintage car, a good book or a far-flung hotel Who We Are: Rivay was founded in 2015 by Jon Ruti, a native of New York and former prosecutor in New York City. Shortly after leaving the law and founding Rivay, Jon met his now wife, Katie, a menswear designer with over seventeen years experience working for the likes of Jenna Lyons, Mickey Drexler, Todd Snyder and Andy Dunn. The couple’s passion for travel inspires all of Rivay’s collections, whether it’s exploring the souks of Istanbul, watching the Serengeti’s Great Migration, snowmobiling Iceland, or people watching at a Parisian cafe. Jon and Katie now live in South Salem, New York having recently moved out of NYC following the COVID-19 pandemic. These days you can find Jon running the day-to-day and Katie as the head designer. When you invest in Rivay, be assured that you will look effortlessly chic and rugged wherever you end up. You’ll still enjoy the versatility, comfort and durability of casual, but in elevated form.