Whether you are starting a new business or entering a new market, Astrantis can help you build a robust business plan, market analysis and entry strategy, keeping into account the exogenous variables, such as: competition, market dynamics, and the economic assumptions underpinning a strategy. Astrantis produce the best results for clients by providing them deep understanding of market with clear understanding of their differentiation and strategy for succeeding in the market. We combine our advanced technical resources with commercial awareness based on our in-depth experience of specific industry. Our specialists, whilst offering leading-edge market research skills, also understand the commercial imperatives that drive business success. This unique combination of capabilities helps us analyse business impact of new technologies and innovations. Astrantis proposes a systematic and careful industry analysis including the following: Market Analysis: To make this section robust, we help you identify industry size, growth rates, drivers, challenges, major players, and market forecasts and emerging trends. Target Market and Customers: Identifying and prioritising specific target markets are another key part of your industry analysis where research is crucial. You need to think about demographics and buying behaviours of your customers? How can you best reach them? What kinds of challenges do they have? How do they like to be marketed? Below are some of the elements we cover in various aspects of industry analysis. Background and Current Status of the Industry Carefully define the industry. Describe the size of the industry in dollars of sales per year. What has been the trend in the size of the industry in recent years? What is the growth forecast for the industry? Describe the historic profitability of the industry. and of the industry segments (such as production, processing, manufacturing).