As a contemporary watch brand, AIVERC advocates a unique style of spiritual temperament which represents self-discipline, self-confidence, and natural freedom. For this purpose, the brand has maintained certain dialogues with the new generation of artistic pioneers and life-opinion leaders. By crossover design process along with architecture, painting and different kinds of artwork, AIVERC has been playing a positive role in representing artistic aesthetics to people’s daily fashion life, starting from timepieces. Inspired by iconic architectural beauty around the world, Jørn Utzon Collection is unorthodox. The idea comes with the imagination of the watch face as a canvas of art. To ensure the beauty lasts with the stand of time, Aiverc only uses premium quality material. Similar to art pieces, Aiverc watches tell stories. Aiverc is aiming to set a new benchmark for artistic and sustainable timepiece design. It uses natural and recyclable material such as cork and marine-grade stainless steel. The stainless steel is hypoallergic and cork is harmless to the oak tree when extracted. Each time cork is harvested; cork bark regenerates itself (and in doing so absorbs CO2). Unlike the heavy chemical processing of leather, cork leather production is chemical-free. Cork oak woodland is a vital source of regional rural employment. It provides employment and guarantees the survival of local communities in Mediterranean countries.