It is specialized in marketing and distribution of consumer care products including hair care products designed to service the needs of individual requiring hair manageability solution such as hair straightening and relaxers. The company is based in Jeddah, Saudi Arabia with a branch located in Khubar to service parts of GCC countries. The present physical existence of the company is in Saudi Arabia with clients and consumers all over the Middle Eastern including Yemen, Sudan, Morocco, and other near by markets. A plan is being presently implemented to expand the business further to include other markets in the Middle East including parts of North and East Africa.