Somersault Innovation is the first company of its kind to apply design thinking to sales. Design thinking – the creative problem-solving methodology used in innovation – is a magic potion for salespeople. Somersault’s Sell by Design™ methodology reestablishes a deeper human connection in an era of automated response. Deeper human connections create better experiences for both salespeople and customers, which in turn create more robust pipelines. In fact, we’ve never had a client achieve less than 100% increase in pipeline. In their new book, Naked Sales, Somersault’s co-founders Ashley Welch and Justin Jones outline Somersault’s proven Sell by Design methodology and demonstrate how firms like Salesforce, Hyland Software, and Ellie Mae use this approach to increase revenue. For more, check out somersaultinnovation.com.